“64% of those surveyed said they took some sort of action after seeing an ad that they considered to be diverse or inclusive”.
Accurate and inclusive representation in advertising campaigns helps brands truly resonate and connect with their consumers. In a study conducted by Verizon Media, it was concluded that while people with disabilities make up nearly 20% of the population, less than 2% of media is representative of their abilities and contributions to daily life. Similarly, in 2016, Marketing Week noted that only 19% of people featured within ads were from a minority group.
While multicultural media spending did increase to approximately $25.9 billion in 2018, according to the Multicultural Media Forecast 2019, advertising targeted toward different ethnic backgrounds was far below its relative population share. Hispanic and African Americans represent approximately 32% of the population, but are allotted approximately 5% of multicultural media spending.
Intersectional Diversity will focus on stories that promote diversity and inclusivity across a variety of themes and concepts ranging from age, disability, people of color, sexual identity, and body type.
5 photographers will each receive a $1000 US grant to develop a commercial series to be featured in this Collection.
Commercial Grants will be awarded by the 500px Content Team and will be selected based on the applicant’s ability to execute on the requirements of the Commercial Grant. The 500px Content Team will take into account the photographer’s portfolio as well as the narrative within the submission.
For more information, please review and submit your photos to the Intersectional Diversity Quest.